Sparking Imaginative Learning
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Why Partner with Mad Science

Company Snap Shot

Mad Science

  • The world’s leading brand of hands-on, educational, and entertaining science activities for kids and families
  • An established and recognized company with over 25 years of history

Distribution 

  • 300 hours of interactive, STEM-based content
  • 162 franchised offices
  • 250,000 live presentations annually
  • 3,000 Mad Science Presenters

Market Reach to:

  • 25,000 schools (accessing 20 million children)
  • 350,000 teachers
  • 5 million customer kids
  • 200 million customer impressions 

Demographics 

5 Million Customer Kids

  • Preschool to grade 6
  • Aged 3 -12
  • 60% male, 40% female
  • 75% of our business is kids aged 6 – 10

Parents of our Customer Kids

  • Middle to high income
  • Typically university educated
  • Moms are the decision maker
  • Aged 35 - 45 affluent, suburban
  • 90% of our programs are parent-pay

162 Franchisees

  • University educated
  • Sales & marketing oriented
  • Entrepreneurial
  • Aged 35 – 55
  • Typically upper middle income
  • Invest $100,000 + to get into the Mad Science business

250,000 Annual Live Presentations

  • Take place wherever children are
  • During school, after school, homes, camps, theme parks, community centers
  • MS Presenter with small groups of 8 – 25 children

3,000 Mad Science Presenters

  • Typically 18 – 25
  • Fun, dynamic animators
  • Lots of experience working with children
  • Work part time / full time
  • 25,000 Customer Schools (accessing 20 million children)

25,000 Customer Schools (accessing 20 million children)

  • Established relationships with key decision makers
  • Principals, teachers, PTA, etc…
  • 1 – 3 visits / week
  • 100% repeat business
  • Both in-class and after-school programs
  • Unique marketing access to ALL children in each school 


Overview 

History

Founded in 1985, brothers Ariel and Ron Shlien transformed their love for having fun and performing engaging science experiences, into a powerful distribution channel that contributes to the lives of millions of children worldwide.

Mission

To spark the imagination and curiosity of children everywhere by providing them with fun and entertaining activities that instill a clear understanding of what science is really about and how it affects the world around them.

Vision

To become the world leader in enrichment services for children, with a recognized brand that is significantly leveraged through merchandising, TV and entertainment. 

“Mad Science helps us to inspire kids and their families in a more interactive, engaging and entertaining way than ever before. We’re proud to offer our guests this high-quality, educational experience” 

Rick Abramson. President
Kennedy Space Center


Reaches Key Markets

 

Albany
Anaheim
Arlington
Atlanta
Austin
Baltimore
Beverly Hills
Birmingham
Boston
Brooklyn
Cedar Rapids
Charleston
Charlotte
Chicago
Cincinnati
Cleveland
Dallas
Denver
Detroit
Fayetteville
Fort Lauderdale Fort Wayne
Fort Worth  
Fresno
Gainesville
Greensboro
Hartford
Hawaii
Hershey
Houston
Indianapolis
Jersey City
Jacksonville
Kalamazoo
Las Vegas
Lexington
Long Island
Los Angeles
Louisville
Madison
Manhattan
Milwaukee
Minneapolis
Montgomery
Myrtle Beach
Oakland
Omaha
Peoria  
Phoenix
Pittsburgh
Portland, OR
Portland, ME
Raleigh
Reno
Richmond
Sacramento
Salt Lake City
San Antonio
San Diego
San Francisco
San Jose
Seattle
Scottsdale
Stafford
St. Louis
St. Petersburg
Springfield, MA
Tacoma
Tampa
Tucson
Ventura
Washington
Wilmington
Winston Salem

Calgary
Halifax
Hamilton
Kitchener
London
Moncton
Montreal
Niagara
Ottawa
Quebec City
St John’s
Sudbury
Toronto
Vancouver
Victoria
Windsor
Winnipeg

Bahrain
Brazil
France
India
Ireland
Italy
Kuwait
Mexico
Netherlands
Nigeria
Oman
Peru
Philippines
Russia
Saudi Arabia
Singapore
Spain
Thailand
Turkey
United Kingdom
United Arab Emirates
Wales

 

Mad Science Around the World 

Strategic Opportunities 

  • Mad Science targets kids 3-12 who’s spending power is of $25 billion. 
  • Continues to build its presence with expanding global distribution, promotions, and consumer products. 
  • Promotional, sponsorship & consumer product partnerships available.
  • Online, loyalty based Kids Club to connect and generate revenue form the 5 million children we reach annually.
  • Customized hands-on education to under-privileged, inner city or third world teachers and children.

Franchise System

"Grassroots" presentations to children, parents, and teachers through:

  • Birthday Parties 
  • After-School Programs 
  • In-Class Workshops 
  • Clubs/Summer Camps 
  • Community/Corporate Events 
  • Shopping/Entertainment Centers



Curricula & Content

Over 300 Hours of Mad Science Programming! 

Content Library

300 hours of STEM-based content

  • Featuring 2,000+ hands-on experiments
  • Full coverage of elementary science topics
    • Chemistry, physics, biology, and environmental science
  • Kid-Tested, Teacher-Approved programming
    • Age appropriate, curriculum correlated lesson plans
  • In-school programs include Teacher Resource Guides
    • Booklets feature crosscutting concepts, vocabulary, project-based experiments, additional theme-based resources and assessment tools
  • Edutainment for community and corporate events
    • Up to 500 children and their families
  • Adaptable for the Web
    • All content is easily adaptable and highly interactive  

“There’s nothing better than seeing the kids’ faces at the end of the show and hearing them ask if ‘Mr. Mad Science’ can come back and teach them more science.”

Wall Street Journal


The Mad Science Group
8360 Bougainville Suite 201.
Montreal, Québec, Canada.
H4P 2G1 

Tel: 514.344.4181, ext. 107
Fax: 514.344.6695
Email:
info@madscience.org 


Proud Partner!Starlight Children's Foundation
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8360 Bougainville Street, Suite 201, Montreal, Quebec, Canada, H4P 2G1